I scale DTC brands on Meta and Google profitably.
Performance marketer. Meta Ads is my core, Google Ads second. I lead a growth pod at TMC Marketers (creative strategists, copywriters, editors and CRO devs) and freelance on Upwork. I started by running my own ecom stores with my own money, so I treat every client budget the same way.
Platforms I run ads on
What I do
Most accounts are won or lost on tracking, creative and the landing page, so I look after all of it, not just the ads manager.
Facebook and Instagram campaigns for DTC brands, from the first tests to scale.
Search, Shopping and YouTube, to catch people when they're ready to buy or book.
The ads themselves: what to say, who to say it to, and which version wins.
The page the ad sends people to. A great ad can't save a page that doesn't convert.
Results · Ecommerce
DTC ecommerce accounts I have run. Account and campaign names are blurred in the screenshots.
On Meta alone this year: $708K in spend, 7,086 purchases and $1.0M in Meta-tracked revenue from two always-on sales campaigns.
Inside Meta Ads Manager alone, the campaigns show £1.98M in attributed revenue at a 2.01x ROAS from 22,564 purchases.
Eleven campaigns across prospecting, retargeting and product catalogue ads, with the best retargeting campaign returning 9.72x.
Launched from a $1 Kickstarter reservation offer into pre-orders and full-price sales. The best pre-order campaign returned 4.37x ($17.7K into $77.1K), and the main sales campaign 3.40x ($37.9K into $129K). All 9 campaigns, one view, one date range this year.
ROAS calculated on real store sales: $290,154 in Shopify total sales ÷ $90,712 in Meta spend = 3.20x. Meta was the only paid channel and under-reported slightly, tracking $288.5K (3.18x). The main Advantage+ campaign drove most of it at $17.87 per purchase.
Each subscription cost $33.24 to acquire against an average first purchase of $135. I tested 147 ad sets across lookalike audiences, stacked interests and engagement retargeting, then put budget behind the winners, several of which returned 6x or more.
More results · tap any card for the real screenshot
Fashion & jewellery · USA · Meta
2.83x ROAS$20.8K in spend returned $59K
730 purchases at $28.56 each.
Hair care · USA · Meta
$31K revenuefrom $15.8K in Meta spend in one month
137 purchases at a $226 average order, 1.96x ROAS.
Eyewear · UAE · Meta + Google
$202Kin product revenue for one online store
3,294 orders at a $46 average price.
Real estate developer · UAE · Google Ads
406 leadsfrom $17.8K on Google Search
The best campaign converted at 5.75%, $38 per lead. Part of a year with 1,000+ leads across Meta and Google.
Luxury car detailing · UAE · Meta
142 leadsin a month at $7.40 per lead
$1,050 in Meta spend, with the main campaign flagged "High performing".
B2B SaaS · USA · Meta
$0.28 per lead866 leads from $243 in spend
Plus 42 software sales from a separate purchase campaign.
Results · Lead generation
Google Ads for medical and service businesses across the US. Clinic, campaign and agency names are blurred.
Drag the handle to compare. Nine months before I took over compared with the nine months after. Combined figures across all 16 accounts, straight from Google Ads. Agency name blurred.
Creative
Statics and videos built with my creative strategists, copywriters and editors for DTC brands I have worked with. Tap any ad to see it full size.
Statics
40 ads · drag, swipe or tap oneVideos
40 ads · hover to preview, tap to watchLanding pages and CRO
Product pages, listicles and advertorials my team has built for DTC brands. Open any page to see it in full, on desktop and mobile.
How I work
Keep scrolling
Fix pixel, CAPI, GA4 and GTM first, so every decision rests on clean data.
Test angles and hooks in a structured pipeline to find winners fast.
Push budget into proven winners while holding CPA and ROAS targets.
Weekly numbers tied to blended revenue, not just what the platform claims.
Clients
DTC brands and service businesses in the US, UK, Canada, Australia and the Gulf.
BlinkJoy
The MemoryVault Box
SPIN360
Nines Golf
Catalyst
Bollide
Herbal Goodness
Salaam Gallery
Faction Nine
Enzos
Elhouma
Celestina
Absolutely Ridiculous
Purist
Ghost Glide
Stamp Paris
The 4th Trimester Line
Nature's Blooms
Vitality Medical Marketing Group
On The Spot
Aras Group
Autowhiz
Seven Stones
Water Club
Paws & Claws
Adasat
Tru-BiltIndustries
Reviews
“Working with Zaid was straightforward. He audited our Facebook ad account across 117 ads, identified the 10 actual winners, and built the new campaign structure around data rather than guesswork. First campaign setup is already showing promising early signals. Solid, data-backed media buyer.”
“Working with Zaid has been a pleasure. Zaid has excellent communication skills and is always committed to doing the work. Any client that hires Zaid is lucky to have him in their team. Thank you so much, Zaid!”
Credentials
All listed on my LinkedIn profile.
Google Skillshop
Issued Nov 2025 · valid until Nov 2026
Credential ID 167827973
HighLevel
Issued Oct 2025
Credential ID 69038bfca7c96ab73ada85e2
micro1
Issued Jun 2025
Superhuman AI
Issued Mar 2025
Stack
Contact
Send me your ad account and store numbers. I will tell you where the profit is leaking and what I would test first.